From Dakshana Bascaramurty at The Globe:

1. Get personal

2. Be civil

3. Don’t underestimate e-mail

4. Follow up

But keep in mind:

92.2% said an online campaign has never changed their mind on an issue

55.4% said their written communication is mostly handled by administrative staff

94.3% said they save contact information and communications they receive from people

54.5% said they have profiles on MySpace and/or Facebook