Super Bowl Start Time 2011

Sunday, February 6, 2011 – 6:30pm ET 

With realtime searching increasingly becoming a standard feature on search engines, the relevance of web content becomes more and more important.  Vanessa Fox has a post on Search Engine Land on how little search terms like “What time does the Super Bowl start?” play into content development strategies.

Using Google Insights is a great way to track consumer behaviour.  The proof? Fox’s post on the subject is ranking pretty high: