This talk was given to marketing professionals at the Schulich School of Business.

Presentation included questions and answers, as well as interactive exercises using the brands and companies of participants, but this content has been removed to respect the privacy of the companies involved and their representatives.

Legal cases discussed include:

• Hill v. Church of Scientology of Toronto, [1995] 2 S.C.R. 1130
• R. v. Cuttell, 2009 ONCJ 471
• York University v. Bell Canada Enterprises, 2009 CanLII 46447 (ON S.C.)
• Cohen v. Google, Inc., Index No. 100012/09 (N.Y. Cty. Aug. 17, 2009).
• Foda et al v. RateMDs, Inc., California Northern District Court