Posts Tagged ‘Crisis Communications’
Following a number of class-action lawsuits against them, Maple Leaf Foods issued an official apology on YouTube:
Although liability does not appear contested with this incident, the liability of saying sorry in this manner is inconsistent across Canada and requires attention by provincial legislatures.
A previous post looked at communication strategies for engaging the public and expressing sympathies.
See David Fleet’s analysis of Maple Leaf’s response, which includes the public apology principle:
- Use a prominent spokesperson
- Publicly apologize
- Be Proactive
- Fix the problem
- Use appropriate messaging
- Be consistent
- Be open