Have you heard of the beef with Taco Bell?

The fast food franchise is being sued over the beef content of their tacos. Here’s the claim:

Taco Bell Lawsuit

Taco Bell has responded:

Read more on Slaw.

Following a number of class-action lawsuits against them, Maple Leaf Foods issued an official apology on YouTube:

Although liability does not appear contested with this incident, the liability of saying sorry in this manner is inconsistent across Canada and requires attention by provincial legislatures.

A previous post looked at communication strategies for engaging the public and expressing sympathies.

See David Fleet’s analysis of Maple Leaf’s response, which includes the public apology principle:

1. Use a prominent spokesperson
2. Publicly apologize
3. Be Proactive
4. Fix the problem
5. Use appropriate messaging
6. Be consistent
7. Be open