November 21st, 2011 by Toronto Lawyer in Conferences
Omar Ha-Redeye spoke on two panels at the Law Society of Upper Canada (LSUC) entitled Ethical Considerations in An Age of Technology, held on October 7, 2011 and November 21, 2011.
E-mail and social networking sites are rapidly becoming the preferred method of communication. If you are a lawyer or paralegal, it is critical for you to understand how the use of these tools can trigger the duty of client confidentiality and other professional obligations. Attend this program and learn best practices for ethical use of Facebook, MySpace, Twitter and LinkedIn for the purposes of communicating with clients, marketing your legal services, and networking with your colleagues.
Omar Ha-Redeye’s opinion column in October 28, 2011 issue of The Lawyers Weekly argues for retaining a role for human rights tribunals in fighting online hatred.
Tycho Manson launched a lawsuit against a Blogspot site, Law Buzz Litigation, to identify anonymous posters there allegedly defaming him. Manson was recently successful at the Ontario Superior Court of Justice in receiving an order that should provide him this information.
The paper discusses the tensions between constitutional law, i.e. the First Amendment, online defamation cases, and the needs of members in society to protect their reputation.
Could the citation of blog posts in legal journals be a growing trend? If so, there are probably some important considerations for maintaining the reference source for future readership. For more on this topic see Slaw.
“Reputation Management Law” is the application of old legal principles to new public relations challenges due to the proliferation of social media. It draws upon the intersection of defamation, privacy, copyright and trade-mark, and employment laws, but applies them in conjunction with contemporary best practices in the public relations field.
Reputation matters like never before, and the impact of social media on the bottom line means businesses and professionals are paying attention. Between sites that review businesses and services, and blogs optimized to rank higher on Google searches, clients are now asking lawyers what they can do for them.
Omar Ha-Redeye taught a seminar on Online Reputation Management at the Leveraging Social Media session held at the Schulich Executive Education Centre on Monday, March 28, 2011.
Me: “Coming from a background in crisis communications, I’m sure defamation is something you’ve had pretty in depth exposure to, especially in sort of a private sector way. I was wondering if you could give us some actionable insights into how small business or private owners might react to that sort of exposure online.”
Omar: “Well, I think you touched on it exactly there with your last few words there, is that they shouldn’t be reacting. In my opinion, and this is I think a benchmark in the communications industry, private sector should not be reacting to defamatory statements or statements that are affecting their credibility.
What they should be doing is acting proactively and mitigating the threat from the outset. So what that means is that they should be online, they should have a web presence, they should have blogs and Twitter and all those things that we see communications people talking about because the reality is if you wait until the crisis is there it’s already too late.
And we saw that for example with the BP British Petroleum oil crisis, where BP realized that after the oil spill everybody was talking about them on Twitter, everybody, and there was even a fake Twitter account parodying BP’s response (@BPGlobalPR – still active with 182,033 followers). They came to the party late. They showed up and they tried to provide their perspective, their point of view, and at that point, it was way too late. The community of people that were already there online weren’t willing to listen to them because it was so obvious that they had just showed up to try to influence things in a different way, whereas had they been involved in communicating with the public prior to this, well in advance of any sort of incident, then they may have had a different type of relationship and a different type of communication with the public.”
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