“Reputation Management Law” is the application of old legal principles to new public relations challenges due to the proliferation of social media. It draws upon the intersection of defamation, privacy, copyright and trade-mark, and employment laws, but applies them in conjunction with contemporary best practices in the public relations field.
Reputation matters like never before, and the impact of social media on the bottom line means businesses and professionals are paying attention. Between sites that review businesses and services, and blogs optimized to rank higher on Google searches, clients are now asking lawyers what they can do for them.
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